Growth strategy article

Leading a company towards growth is one of the key challenges that business leaders and their management team are facing. Questions such as what the growth potential is, what are the optional growth paths, what are the right growth engines and whether the timing is right are essential questions that arise in the process of formulating any growth strategy.

Formulating the growth strategy

Growth strategy can be achieved while implementing two common types of growth: organic and/or inorganic. Organic growth, namely growth based on available resources, is aimed to increase market share and/or increase sales by expanding the product or services portfolio. Inorganic growth is usually growth based on an acquisition of external capabilities/ technologies / resources.  

At Head-On, we specialize in formulating realistic and achievable growth strategies. Our strategies are based on in-depth analysis of the external and the internal environments and include business potential analysis of current and future operations; market trends analysis; competitors’ analysis; competitive positioning and consumer perceptions and preferences; in-depth SWOT analysis; identifying capabilities gaps; operational and financial key performance analysis and more.

As part of formulating the growth strategy, all findings from the diagnostic stage are mapped and synthesized into insights and strategic dilemmas. These findings enable the management team to understand the whole picture, detailing the weaknesses and threats that the organization must address, as well as the strengths and opportunities that will support the future strategy. In addition, the management team will gain a clear definition of the key factors for success.

Any growth strategy created by Head-On will provide an answer to the key challenges, will specify the deferent markets and audiences that the company will focus on in the coming years, will describe the products and services that the company will be focused on and will act as a guideline for organizational preparation, business model, pricing policy, competitive differentiation, positioning and branding.

If you wish to learn more, please contact us to schedule a confidential meeting with one of our experienced business managers

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